Well, this black hat SEO is all about a set of practices that get used to enhance the rank of a site or page in search engines through mediums that do violate the search engines’ terms of service. You know what, this term of “black hat” was emerged from Western movies to differentiate the “bad people” from that of “good people ,” who carried white hats. In recent times, this is a term that has been used extensively for describing computer hackers, virus producers, and even the ones who carry out unethical actions with systems and computers.
Now, if you are wondering if the black hat is SEO beneficial for your website or not then that really depends on your ways and preferences. But this post would definitely add up to your thought. Keep on reading more to know about this black hat concept and you can make out yourself about what should be done.
Black Hat SEO in Simple Words
Black Hat SEO has been referred to as a disapproved practice that nonetheless might enhance the ranking of a page in a search engine result page (SERP). Well, such are the practices or ways that are against the terms of service of search engines and can end up in the website getting banned from search engine and associate sites. A catalogue of tactics and strategies used by black hat SEO users or practitioners have been openly condemned on the Webmaster Guidelines of Google and that of Webmaster Guidelines of Bing too.
Standard Black Hat SEO Strategies
The below given SEO strategies are believed to be black hat and must not be practiced at all even if you feel that would be good for your website. Remember that these can be harmful for you in case you desire to stay above board with Google and other types of search engines.
- Content Automation
- Hidden Text or Links
- Doorway Pages
- Keyword Stuffing
- Reporting a Player (or Negative SEO)
- Sly Redirects
- Link Schemes
- Article Rotating
- Guest Posting Networks
- Link Manipulation (including buying links)
- Rich Snippet Mark-up Spam
- Link Farms, Link Wheels, or even Link Networks
- Robotic Queries to Google
- Pages having malicious behaviour, like that of phishing, trojans, viruses, and other malware
So, if you get into any of these activities, you might try to improve your website but end up backfiring your progress and growth. If you are trying to make a long-lasting business then you must maintain a distance from black hat SEO. It would be good if you look for alternative options to enhance your search engine ranking like White Hat. Talking about this white hat SEO, it is also known as just ‘SEO’. It is all about making use of search engine optimization methods that Google approves.
Thus, the decision is yours. Black hat might get you instant gains and perks at times; but for the longer run; they might turn out to be disastrous for your business. You might end up with shallow outcomes and even black listed by search engines.