According to research, 50% of holiday buyers admitted that they lost interest in the Black Friday and Cyber Monday sales of 2020. It is because of the deals that they received over the last six months.
For small businesses, it is truly an unfortunate news because they could have encountered more than a 107% revenue boost over the holiday season. The point is simple, this year, you need to offer your customers coupons and deals and make your offers profitable enough for them to be interested in what you are telling.
Since the holiday season of 2020 is much different than all the holiday seasons you have experienced in the past, it can be tough to make marketing decisions during such a crucial time of the year. Hence, here are a few of the Holiday digital marketing tips for you to stay ready for Christmas and new year.
Enhance your site for smartphone users
Getting certain ones out of the way first, you should concentrate on making your website mobile-friendly this year. In case you have not already done it, you are surely missing out on 42% of the total business from online consumers.
As per research, smartphone use is up by 55% in the current year 2020. So, if your website doesn’t load in less than 3 seconds on your prospective’ screens, you may undergo high bounce and customer turnover rates. And it is not perfect in this contemporary economy.
Offer the premium customer Experience
The holidays are a happy time of year, but vacations are also infamous for creating stress — mainly when it comes to gift shopping. Your business can lessen consumer stress by offering useful tips and tricks to make their overall shopping experience even better.
For your business, you want to concentrate on generating content that relates to your products or services, as well as consumer requirements. Before you create a section of content for the holiday season, ask yourself how the content will benefit and help your shoppers.
From your business perspective, it is also worth mentioning how your products may help consumers. You must only encourage users to consider your goods if it makes complete sense, though. In case you force your products or services onto readers, they may not become a customer.
Begin your marketing campaign early
When it comes to holiday digital marketing strategies, many of the businesses hesitate or simply procrastinate. The thing is your target market must start thinking about your business and their holiday shopping before December ends. It is the reason your team needs to work on its seasonal marketing campaign early, like in August or September.
Though many consumers are there who are prone to last-minute shopping, other buyers buy gifts early. Get this audience by sending out holiday advertisements and seasonal coupons and offers ahead of time. With this enthusiastic approach, you can motivate these early shoppers to buy your product.
To sum up, with some planning, your team can make a one-of-a-kind holiday marketing strategy that startles your seasonal sales upward. From offering exclusive personalized experiences to sharing gratitude, your company has a diversity of options when it comes to endorsing your business this season